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Food & Beverage

Yum China expands new low-priced eateries in sign of frugal times

Fast food operator posts record quarterly profit as it responds to market 'challenges'

A KFC outlet in Shanghai. Yum China Holdings, which operates the fried chicken chain in China, is increasingly targeting cost-conscious consumers. (Photo by Wataru Suzuki)

HONG KONG -- Yum China Holdings, the operator of KFC and Pizza Hut chains in the country, is promoting new kinds of shops focused on lower-priced food to cater to increasingly cost-conscious Chinese consumers.

Yum China has been rapidly expanding two such store concepts in what CEO Joey Wat described as a "breakthrough" in an earnings call on Tuesday.

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