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Nvidia dominates the AI chip market but newcomers are looking to make their mark. (Nikkei montage/Photo by Yoshiyuki Tamai, AP and Edgecortex website)
Business Spotlight

Nvidia vs. the startups: AI chip challengers chase efficiency

Asia seen as strategic location for applications run by PCs, industrial devices

RYOHTAROH SATOH, Nikkei staff writer | Japan

TOKYO -- Asian startups are trying to prove that they can provide better chip solutions -- at least for some applications -- than industry giant Nvidia.

While the American company's graphics processing units continue to dominate the AI landscape, startups in the region believe GPUs' high energy consumption and bulky design leave a gap in the market that newcomers can fill.

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