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University students today prefer to buy experiences such as concerts over tangible goods like cars and brand-name goods.
Datawatch

Japan university student spending nears bubble-era peak

Higher part-time job wages spur buying of experiences rather than goods

SARA MORI, Nikkei staff writer | Japan

TOKYO -- Spending on hobbies and leisure activities by university students in Japan has bounced back to the 30-year-old record level reached during the go-go years of the bubble economy era, supported by higher pay for part-time jobs, according to a survey by a university co-op group.

With more money to spend on hobbies, today's students prefer to buy experiences, such as concerts, rather than the cars and brand-name products their counterparts in the 1990s focused on.

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