ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Retail

China's answer to Zara has a sister brand that ditches jeans for yoga pants

FMG's Benlai chain adds more Chinese stores and plans overseas debut in Thailand

Fashion Momentum Group's Benlai brand is taking aim at Lululemon with yoga pants for women. (Photo by Itsuro Fujino)

GUANGZHOU -- China's Fashion Momentum Group (FMG) is stepping up the expansion of its Benlai casualwear brand, which has a functional edge designed to compete with Uniqlo and Gap.

The group, whose Urban Revivo brand has been called China's rival to Zara, has 16 Benlai stores in China and plans to open 30 to 50 a year starting in 2025.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more